Aussie cosmetics giant retinol and cosmetics brand Neutrogene have been named among the best-selling products in Australia’s retail category for the second consecutive year, according to a new study by Nielsen.
The report, released today by the Australian Retailers Association (ARIA), finds Neutro is the most popular brand in the country, followed by retinoyl peroxide.
The research, commissioned by the ARIA and Nielsen, surveyed 1,000 consumers in each state and territory.
It found Neutroyl Peroxide was Australia’s most popular facial cleanserm, with 7 per cent of respondents saying they used the brand’s products.
Retinol was the second most popular, followed closely by Neutrolax, which was second in the category in New South Wales and Queensland.
The ARIA’s survey also found Neu-Per is the favourite brand among women who were surveyed, with 17 per cent saying they have used the product.
Neutrorin and Neutron were also among the top three brand names among women, followed up by Neuvax and NeuVax.
A third of the respondents surveyed said they had bought at least one of these products.
Neu Per was the most commonly used facial cleansmethane in the survey, followed to a lesser extent by Neu Vax.
It is also the most expensive product in the study.
Overall, a third of women surveyed said Neutrogen had the best customer service and service to a fault.
Neurontin was also the top seller, followed, by Neuromolecule and Neuvox, and Neuro-Amino, according the report.
“This is a significant number of consumers who have used Neutrons products for years, and it’s a significant increase in customer support,” said ANU vice-chancellor and ARIA chief executive Dr Mark Tully.
“Neutron products are very popular with women across the country.
And this has been reflected in our results,” he said.
“Retinol has had a relatively strong performance in the past year, with the majority of consumers citing the cleanser as a key benefit of using it.”
Neutrexone was the top selling product in New Zealand, followed only by Neufex and Neuflun, which were both in the top 10 in Australia.
Neuvosperin and Nexxusperin were also in the Australian top 10, with Neuvix and Neubox the top-selling.
“We are proud to see the growth of Neutrophin, Neuvodil and Neuzil products across the region,” Dr Tully said.
The survey also highlighted that Neutrosperin, an enzyme that reduces the levels of free radicals in the skin, is also widely used in the cosmetic industry.
Neubo-Omega was the only brand in Australia to not make the top 20.
The results will be presented to the industry in February and a report will be released next year.
The study is one of several that have highlighted the importance of using skin care products when it comes to protecting skin against the damaging effects of sun exposure, according TOI.
The latest research also found that women were more likely to buy products containing ingredients that are toxic to the skin.
A quarter of all women surveyed reported using ingredients such as benzoylperoxide, benzoyldihydrofolate, and octyl methoxycinnamate in their cosmetics, while one in 10 said they were using preservatives.
And the top two brands for skin care were Retinox and Neustrog, which is the result of the combined efforts of both brands.
“The use of ingredients that can cause cancer and reproductive problems has increased over the past decade and women are being more aware of their own skin health and the risks of their skin to their health,” Dr Tucci said.